Shure
Remote Concert Experience in VR
OVERVIEW
'Shure VR' was an academic project during my masters for the course 'IoT Interface Design for Business Innovation'. As part of the course, we were involved in a project with Shure, an audio innovation company.
ROLE
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Design Manager
DOMAIN
Virtual Reality
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TEAM
1 Product Manager,
1 Design Manager,
1 Operations Manager,
2 Business Clients.
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DURATION
5 weeks
(4th Oct' 18 - 1st Nov' 18)
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My Responsibility:
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To identify the best suitable solution to intersect VR with Shure’s core applications/technologies in Live music concert domain.
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Problem Statement
To identify the best suitable solution to intersect VR with Shure's core applications/technologies in
LIVE MUSIC CONCERT DOMAIN
WHO?
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Music Fans,
Busy Individuals
NEEDED WHAT?
Good Concert experience from a good view, in a budget.
WHY?
Because they don't have time and money to go to the concert.
PROCESS
RESEARCH
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ANALYSIS
​
IDEATION
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DEVELOPMENT
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PROTOTYPING
RESEARCH
The results of this phase were presented through a combination of written, visual and verbal communications, demonstrating an understanding of the underlying problem statement and associated opportunities, along with critical insights that will lead to the Concept Design and Development phase of the challenge.
Use the core tools – the Value Proposition, Business Model Pattern, Big-Picture SWOT and Environmental Assessment to gather insights and identify areas of opportunity to explore in your upcoming ideation session.
Findings : Pain Points
LIVE EVENT
Not all seats has good view
Still need to view on projector screens
Cost and Worth
Bad Viewing Angles
REMOTE AUDIENCE
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Not Immersive
No Engaging experience
Fixed Angle
2D only view
Design Direction
PROCESS
Utilize Shure's network for content capturing
Capture Audio & video for VR experience
Develop VR app to market and distribute the content
Design Direction
ANALYSIS
Competitive Analysis
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Persona
Emily Swan
Age 24
“How can I get the best concert experience within my budget?”
​​​GOALS
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Best experience
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Good audio and visual experience
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Worth the total money spent
FRUSTRATIONS
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Getting best seat
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Still watch on projector Screens
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Expensive Ticket
-
Inflexible schedule
Emily Swan is a graduate student who loves music and he is a big fan of Taylor Swift. She always tries to get the concert tickets as soon as she can so that she get the best experience of the show.
Since she is still studying, she doesn't want to spend much on concert tickets. She is looking for a good option by which she will get the best concert experience with less spendings.
“How can I get the best concert experience within my budget?”
Kevin Anderson
Age 36
​​​GOALS
-
Best experience
-
Good audio and visual experience
-
Worth the total money spent
FRUSTRATIONS
-
Getting best seat
-
Still watch on projector Screens
-
Expensive Ticket
-
Inflexible schedule
Emily Swan is a graduate student who loves music and he is a big fan of Taylor Swift. She always tries to get the concert tickets as soon as she can so that she get the best experience of the show.
Since she is still studying, she doesn't want to spend much on concert tickets. She is looking for a good option by which she will get the best concert experience with less spendings.
Unique ShureVR Experiences
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